Company News, Packaging News

Influential Color Palette Unveiled at NJPEC Dinner

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By: TOM BRANNA

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Linda Carroll, color insight manager for Ampacet, unveiled AmpaVision 2008, a directional, global palette of 16 influential packaging colors based on global socio-economic trends and influences at the package of the year award presentation dinner. The palette is intended to provide guidance in creating compelling packaging to those who package cosmetics, personal care products, food and other consumer goods. The color palette, derived from broad research into color influences, preferences and...

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